Xining, Sept. 23 (Reporter Jia Hong) — The “Highland Premium, Freshness Across the Nation” Qinghai Brand Beef and Mutton Production-Sales Matching Conference and Fresh Produce Industry Supply Chain Solution Launch was held in Xining on September 23.
Addressing the challenges Qinghai beef and mutton face due to its geographical location—including long transport distances, stringent temperature control requirements, and high costs— the event unveiled a tailored cold chain solution developed by Qinghai SF Express Co., Ltd. for the province's beef and mutton industry. This integrated approach combines efficient transportation guarantees, precision warehouse management, and upgraded premium delivery services. The solution establishes deep collaboration with local breeding enterprises, cooperatives, and farmers, fortifying quality control from the source. It empowers agricultural and pastoral communities to expand income channels while injecting robust momentum into the industry's sustainable development. Guo Xiangbing, Deputy General Manager of SF Group's Agricultural Specialty Products Business Division, stated that SF has established a three-dimensional transportation network comprising “sky network + ground network + information network.” Leveraging technologies like cold chain and big data, along with measures such as logistics subsidies and denser network coverage, SF aims to position Qinghai beef and mutton as delicacies for consumers, a “golden key” to increased income for farmers and herders, and a shining emblem of rural revitalization.
Ma Jie, Deputy Director of the Qinghai Provincial Postal Administration, stated: “The Provincial Postal Administration will continue to follow the work arrangements of the Provincial Party Committee, Provincial Government, and the State Post Bureau, actively guiding delivery enterprises across the province to precisely align with local industrial development needs.”